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REFLECTIONS ON MY TRIP TO EDINBURGH

I spent 60 hours in Edinburgh with my family, and I thought I would share with you what I did, what I liked and reflected on my stay....

HOW CAN SOCIAL MEDIA AFFECT OUR SELF-CONCEPT

I've noticed how social media is altering our self-perception and image. As a member of generation Z, I use social media actively, such...

CLEAN COSMETICS, A NEW TREND?

I recently bought two products from Fenty Skin: a lotion-serum, called Fat Water, and a make-up remover. This is the first time I've...

THE FRENCH "CHANDELEUR", A GOOD MARKETING?

Today is February 2, 2022, and it is the Chandeleur, a famous French holiday. Chandeleur, or Candlemas, seems to have several origins. In...

MY 2022 GOALS

I would like to wish you a very Happy New Year! I wish you all the health, love and joy in the world, and I hope that this year will be...

FAST FASHION, GREENWASHING AND WOKE-WASHING

As we approach 2022, the world's population is becoming increasingly aware and concerned about climate change and social inequalities....

ENVIRONMENTAL ACTIVISM & COCA-COLA

To complement my last week’s blog post, which talked about great generation Z activists, I looked at examples of activist acts. Activism...

GENERATION Z AND ACTIVISM: TOWARDS A BETTER FUTURE?

The Collins dictionary defines activism as the process of campaigning in public or working for an organisation in order to bring about...

ARE CHRISTMAS ADS AND HUMOUR COMPATIBLE?

Christmas is coming, we will be back to our romantic movies, hot chocolates, family reunions and of course, the Christmas ads. I've been...

GILLETTE'S #WEBELIEVE : A TOP OR A FLOP?

The brand Gillette launched a campaign named “We Believe” in 2019 aiming to encourage change for men to change what is being said....

EMPLOYEE WELLBEING: WHY IS IT IMPORTANT?

According to a CIPD 2020 study report on Health and Wellbeing at Work, stress-related absenteeism at work has increased by 37% since last...

EARTH ISLAND SUED COCA COLA FOR GREENWASHING

Sources: https://www.earthisland.org/index.php/news/entry/earth-island-institute-files-lawsuit-against-coca-cola-for-false-advertising...

ETHICAL THEORIES: WHICH ONE SUITS ME BEST?

This week in my university Ethics module, we learnt multiple ethical theories and philosophies. I honestly felt overwhelmed it was quite...

SOCIAL MEDIA IN PR CAMPAIGNS: A KEY TO SUCCESS?

Hi everyone!! In my Corporate Communications Management module, we had a debate on "Social media is more important to PR professionals...

HOW I AM COPING WITH A WORLD PANDEMIC

Hi! On today’s post, I want to talk about the terrible pandemic we’re going through and how I am coping with the lockdown. Indeed, the...

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