JULIE MARI
SKILLS FROM UNI
INTRODUCTION TO PR
1st year PR and Comms
- Understanding of the PR sector and PR issues
- Apply appropriate concepts, theories and models
- Use of digital equipment and softwares
- Roles within a creative team
- Live client responsibility
- Time, project and resource management
CREATIVE DIGITAL TECHNOLOGY
1st year PR and Comms
- Understanding of technologies applicables to creative digital environments and concepts
- Innovative problem solving
- Communicate relevant information
MARKETING PRINCIPLES
1st year PR and Comms
- Roles, functions and factors influencing consumer behaviourÂ
- Understanding of marketing key components
- Understanding and application of the marketing mix
PR IN THE COMMUNITY
1st year PR and Comms
- Evaluate, judge and justify concepts
- Communication campaign for specified audiences and concepts
- Development and production of a podcast
- Roles and responsibility for setting targets in a team
- Communicate information in an accurate, persuasive and creative manner
- Time and project management
CONSUMER BEHAVIOUR
1st year PR and Comms
- Understanding consumer behaviour key concepts
- Select, analyse and evaluate information
- Basic research to apply theories
- Time management
COMMUNICATIONS IN ORGANISATIONS
1st year PR and Comms
- demonstrate an understanding of the influence of structure upon corporate activity and communication
- Apply appropriate concepts and theories, and examine impacts
- Evaluate and make judgements
- Independent analysis and research
- Work both independently and in a project team
- Deliver an oral presentation and communicate effectively
DIGITAL PR
2nd year PR and Comms
- Understanding key theories (reputation management, stakeholder relations, communication of corporate performance)
- Analyse and assess reputation of an organisation
- Present to stakeholders corporate information
- Secondary research
-Â Team working in a PR environment
CORPORATE COMMUNICATIONS MANAGEMENT
2nd year PR and Comms
- Understanding key theories (reputation management, stakeholder relations, communication of corporate performance)
- Analyse and assess reputation of an organisation
- Present to stakeholders corporate information
- Secondary research
-Â Team working in a PR environment
EMPLOYABILITY AND WORK PLACEMENT SKILLS
2nd year PR and Comms
- Use research-informed and evidence-based approach to review own capabilities to produce a Personal Development Plan
- Design and produce a digital employers facing portfolio providing experience of professional experience
- Have secured and negotiated objectives to undertake a 4-week work placement
INTEGRATED MARKETING COMMUNICATIONS
2nd year PR and Comms
- Skills in planning a campaign for a client
- Apply a creative brief structure with a focus on the objectives
- Target audience response and key messages
- Developing and testing campaign concepts
- Writing reflectively about experiences
PR AND COMMUNICATIONS IN A DIGITAL WORLD
2nd year PR and Comms
- Understanding key theories (reputation management, stakeholder relations, communication of corporate performance)
- Analyse and assess reputation of an organisation
- Present to stakeholders corporate information
- Secondary research
-Â Team working in a PR environment
ACADEMIC AND MARKETING RESEARCH
2nd year PR and Comms
- Identify theories and concepts of academic and marketing techniques and their relevance to academic research and business
- Develop diagnostic skills
- Critically analyse complex inter-related issues
- Working together in teams and deliver to tight deadlines
- Critically analyse facts and situations of the client organisation and applying creative thinking to develop appropriate solutions
- Develop ability to produce clear, structured written work and oral competency including listening to others
DIRECT & DIGITAL MARKETING
3rd year PR and Comms
- Understand the role of direct and digital marketing
- Produce a professional report outlining strategic recommendations
- Planning skills
- Creative treatment
PROJECT MANAGEMENT
3rd year PR and Comms
- Identify theories and concepts
- Critically analyse complex inter-related issues
- Diagnostic skills
- Critically analyse facts, situations and apply creative thinking
- Teamwork
- Time management
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ETHICS ISSUES AND CRISIS MANAGEMENT
3rd year PR and Comms
- Understanding of reputation management, stakeholder relations and communication of corporate performance
- Analyse and assess the reputation of an organisation
- Present to stakeholders corporate information which reflects reputation, image, brand and performance
- Secondary research
- Teamwork
FINAL MAJOR PROJECT
3rd year PR and Comms
- Identify and evaluate relevant sources of information
- Research methodology and theoretical concepts
- Critical analysis, evaluation and synthesis
- Engage critically
- Reflect constructively
- Manage time
PR STRATEGY AND CAMPAIGN MANAGEMENT
3rd year PR and Comms
- Analyse PR campaign best practice by applying different theoretical models
- Recognise need to build PR teams with different skills sets, reflecting on strengths and weaknesses on technical, creative and managerial skills
- Understand the importance of team working, organisation and relationship management
- Apply business writing, oral presentation and creative skills
- Work as a group to design, pitch and deliver a strategic PR programme and critically evaluate success
- Identify, analyse communication needs of organisations and stakeholders to develop credible PR responses